Mission: Quality, achieve a better life
Core values : harmony, the pursuit of excellence
Business philosophy: All in the user value
Enterprise spirit: Science, Cooperation, Gumption
Science -- advocating science and daring to innovate; The spirit of learning from others and learning diligently; Excellence, the pursuit of first-class spirit.
Cooperation -- the spirit of caring for the overall situation and being willing to contribute; The spirit of integrity, unity and cooperation.
Gumption -- the spirit of hard work and daring to be the first; The spirit of never being satisfied and keeping pace with The Times.
Staff code: civilization, discipline, integrity, dedication